Sports Wear
The Quality of China Outdoor Sports Wear Is Uneven, The Market Needs To Be Standardized by Deland Selectchina
According to China Outdoor Products Market Investigation Report of 2009 recently released, from 2006 to 2009, the sales of China outdoor industry has maintained the growth at more than 30%. In 2006 the sales of China outdoor products is only 15 billion Yuan, but it reaches nearly 50 billion Yuan in 2009, it is expected to exceed 70 billion Yuan in 2010 and break through 100 billion Yuan in 2011. From this we can see that the minority people’s outdoor sports wear has already been favored by the masses. Since the state doesn’t have uniform standards for outdoor sports wear, so the clothing quality is uneven, and some even are not marked with safety standards.
As for the reasons of the Jackets’ hot sell, experts think that, actually the Jackets are not only outdoor enthusiasts’ favorites, many common consumers also use them as the first choice for warm clothing. Compared with expensive down filled garment, the sandwich Jackets positioning between 150-300 Yuan may be a better choice. But in many outdoor garment steam brand counters of large shopping malls, the price of a single layer Jacket is between600-1000 Yuan, some sandwich Jackets are more than 2000 Yuan, which are undoubtedly expensive for ordinary people. Not just in the real store, when the reporter entered “Jackets” in Taobao, the relevant search results are more than 280 million. The reporter browsed it roughly, in which there is procurement service of counter products, its price is basically more than one thousand Yuan and is relatively high; it also has trade goods, the price is between 150-300 Yuan, which is relatively cheap. The price gap is so big, and it is really difficult for people who don’t know the performance of Jackets to distinguish their quality.
Take the Jackets of counter brands as example, the manufacturers name, implementation standards and other information on the brand are all-sided. However, the product quality of some network market is not satisfactory, for example, the price of a certain brand Jacket that sold by a Beijing Internet seller is 150 Yuan, but it is surprised that there isn’t label on it. People can
